Complete Pricing Breakdown: What's Included
Let's take a detailed look at every service and tool included in the $249/month Footbridge Media program. We'll also show you what each service would typically cost if purchased separately, so you can see the full value of the all-in-one package.
💻 Website & Online Presence
Your custom website is the foundation of your entire online marketing strategy. Footbridge Media builds a professional, conversion-optimized website tailored to your specific trade and local market. This includes unlimited pages, meaning you can have dedicated service pages for every service you offer, location pages for each area you serve, and project galleries showcasing your best work.
The website includes a mobile-responsive design that looks and functions perfectly on smartphones and tablets, secure hosting, SSL certificate, lead capture forms strategically placed throughout the site, an online appointment scheduler that lets customers book directly from your site, and online payment processing for deposits and invoices.
If purchased separately: A comparable custom contractor website from a web design agency costs $3,000-$10,000 upfront, plus $50-$200/month for hosting and maintenance.
🚀 Search Engine Optimization
Footbridge Media's SEO services cover every aspect of local search optimization. This includes on-page optimization of your website's content and structure, local keyword research targeting the specific services and areas you serve, Google Business Profile setup and ongoing optimization, local citation building across directories and review platforms, content marketing through regular blog posts and service pages, and individual project marketing pages that showcase your completed work.
They also include advanced optimization strategies that most agencies don't yet offer: Answer Engine Optimization (AEO) to capture voice search queries and featured snippet positions, and Generative Engine Optimization (GEO) to ensure your business appears in AI-powered search results from platforms like ChatGPT and Google's AI Overviews.
If purchased separately: Comprehensive local SEO services from a reputable agency cost $500-$2,000/month. AEO and GEO optimization is often not available at any price from most agencies.
📣 Advertising Management
Footbridge Media manages your paid advertising campaigns across Google Ads, Google Local Service Ads, and Facebook Ads. This includes campaign strategy and setup, keyword research and bid management, ad copy creation and A/B testing, landing page optimization, budget management and allocation, and detailed performance reporting.
Having all your advertising managed by a team that specializes in contractor marketing — rather than splitting it across multiple agencies or managing it yourself — ensures consistent messaging, proper targeting, and maximum return on your ad spend.
If purchased separately: Google Ads management costs $500-$1,500/month. Facebook Ads management costs $500-$1,000/month. Local Service Ads management is typically $300-$750/month.
💬 Email Marketing & Social Media
The program includes email marketing campaigns to nurture leads and stay in touch with past customers, as well as social media management to maintain an active presence on platforms where your potential customers spend time. These channels work together with your SEO and advertising to create a comprehensive marketing ecosystem that keeps your business top-of-mind.
If purchased separately: Email marketing services cost $50-$300/month. Social media management costs $300-$1,000/month.
📊 Business Management Tools
Your subscription includes a contractor-specific CRM system for managing leads and customer relationships, automated review management powered by Birdeye (one of the most respected review platforms in the industry), online invoicing and payment processing, an appointment scheduling system, and contractor lead chat for capturing website visitors in real-time.
These aren't basic, stripped-down versions of these tools. The Birdeye integration alone typically costs $200-$400/month when purchased directly, and it's one of the most effective tools for building the online reputation that drives local search rankings.
If purchased separately: CRM ($50-$200/month), Birdeye review management ($200-$400/month), scheduling software ($30-$100/month), payment processing setup ($100-$500).
👤 Dedicated Marketing Consultant
Every Footbridge Media subscriber is assigned a dedicated marketing consultant who specializes in contractor marketing. This consultant reviews your performance monthly, provides strategic recommendations, helps you make data-driven decisions about your marketing budget, and serves as your direct point of contact for any questions or adjustments.
Think of this as having a part-time marketing director who understands the contracting industry, knows your local market, and is invested in your success — all included in your $249/month subscription.
If purchased separately: A part-time marketing consultant with industry expertise costs $1,500-$3,000/month. Even a basic marketing coordinator costs $2,500-$4,000/month as a full-time employee.